El Project
Catalonia has approximately 3,600 native plants, some endemic and unique in the world. 9% are threatened, and it is estimated that 37 of the 109 classified as endangered could disappear in a very short time.
Einstein said that everything that man ignores does not exist for him, which is why each person’s universe is limited to the size of their knowledge. You cannot protect what you do not know exists.
This is where Ars et Flora was born.
“Beauty matters. It is not just a subjective thing,
but a universal need of human being”
( Roger Scruton – “The Beauty” )
A existing project
Ars et Flora was born in 2020, in the midst of a pandemic, from the confluence of two crises: the one that cut off the activity (and income) of many of us, and the silent environmental crisis that destroys the flora we love.
The answer was collective: if we have to work anyway, let the work have real meaning.
Since then, eleven artists of recognized prestige have created 55 original watercolors that freely interpret plants in danger of extinction in Catalonia. The works exist. The editorial project is underway. And the cause is more urgent than ever.
The Book
The central product of Ars et Flora is a large-format artistic book: original watercolors accompanied by photography and texts that contextualize the situation of the threatened flora. Published in Catalan, Spanish and English, designed as a cultural object of intrinsic value.
A book that conventional publishers would not make because it does not fit into their models. Therefore, self-publishing is not a limitation: it is the necessary condition to make the book we want.
Where we are
The project is in the financing preparation phase. We are defining the conditions of the crowdfunding campaign that will allow us to publish the book, and working so that when the campaign opens, everything is ready to make it possible.
If you want to be informed about the progress of the project, leave us your details. You will be the first to know when the campaign is open.